At Discover Tours we believe that small gestures can make a difference. The 1% commitment empowers businesses of all sizes and sectors to impact and create change by supporting projects and ideas that help to protect the planet.
Through a comprehensive network of NGOs, individuals and corporations, a collective action is now possible and by giving back just 1% of annual sales.
The story of the 1% for the planet started with Patagonia back in the ’80s and with their pioneer initiative of pledging 1% of annual sales to local and international environmental groups.
Following decades of success from this commitment, Yvon Chouinard, founder of Patagonia teamed up with Craig Mathews, owner of Blue-Ribbon Files.
In 2002 together they created a non-profit corporation that would encourage other businesses to do the same. A global commitment was born that sparked corporate and individual awareness to the need of a more sustainable future for all.
Quoting the founder of Patagonia:
“This is not philanthropy. This should be a cost of doing business. It’s paying rent for our use of the planet”.
Start giving back. This pledge can also be yours. Learn more at www.onepercentfortheplanet.org